Google Ads rolls out new tool for centralized access to all first-party data

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, you can connect to a variety of different data sources, such as customer relationship management (CRM) and customer data platforms (CDPs). Google Ads Data Manager will become generally available in Google Ads in early 2024. Google Ads Data Manager solves this by simplifying the management of first-party data connections and the process of using that data for your teams." "Google Ads Data Manager does not change the way our products work today, but rather simplifies the way you use them.