Google Ads’ ‘pushes’ Performance Max with new Call To Action

February 23, 2024

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types. The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X:Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign.

The source of this news is from Search Engine Land