Google Ads now limits country-level location exclusions

March 08, 2024

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. The issue was first flagged by Google Ads marketing agency PPC Sauce on X:“I have an exclusion list (all countries but US, or Australia etc.) Google Ads Liaison Officer Ginny Marvin said on X:“You will see this notification if you try to add more than approximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead.”Why we care.

The source of this news is from Search Engine Land