Google Ads Keywords Explained: Boost Your PPC Performance

May 03, 2024

Pro tip For a more comprehensive explanation of Google Ads, check out our guide: What Is Google Ads & How Does It Work? Understanding Key Google Ads Keywords MetricsClick-through rates (CTR) and quality scores are important metrics in evaluating keyword performance. Google Keyword PlannerGoogle Keyword Planner is a free tool that helps you research keywords for Google Ads campaigns. Because Keyword Planner is a tool within Google Ads, you'll need to create a free Google Ads account before you can access it. To learn how to add keywords to Google Ads Keyword Planner, go to Google Ads.

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