It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https://t.co/EL0nQcDhNu pic.twitter.com/Zsbc4oHShT — Alex Kubica אלכס קוביצה (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too. Previously, we noticed a blue verification marker and a blue badge-like label, and now a gold version has emerged. These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance.