Google Ads is changing how it processes trademark complaints

Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy. Under the current Google Ads Trademarks policy, all ads in an entire industry can be restricted from using trademarked material when complaints are filed. The updated policy should also help Google respond to advertisers’ trademark complaints more quickly. You can see the Google Ads Trademarks policy here.