Achieving significant revenue through Google Ads for lead gen comes with a lot of complexity, and there is no universal solution. The key to profitable, sustainable growth for lead gen is the High Quality Leads framework (HQL). Phase 4: Use Google’s Smart Bidding to make use of this additional dataI don’t need to convince anyone anymore whether Smart Bidding is right for their business. Test, test, testIf you have the volumes, test how value bidding compares to conversion-based bidding using Campaign Experiments. A blueprint for lead gen success in Google AdsRemember that every lead gen customer is different.