Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)

May 24, 2024

And it can focus on Google Search ads, Google Shopping ads, and ads on websites that partner with Google through the Display Network. Why You Should Perform a Google Ads Competitor AnalysisAnalyzing your competitors' Google Ads campaigns can help you find ways to boost your campaigns’ performance. Identify Your Google Ads CompetitorsThe first step is figuring out which businesses are your top Google Ads competitors. Google Ads Auction InsightsThe Google Ads Auction Insights report shows how your ads perform compared to other advertisers participating in the same auctions. Analyze Competitors’ Ads to Improve Your CampaignsDoing a Google Ads competitive analysis isn't about copying your competitors.

The source of this news is from Semrush