Google Ads broad match: What the data reveals for PPC marketers

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023This is how Google describes broad match in their Google Marketing Live 2023 recap. However, if broad match has the lowest cost per click, it can have a lower conversion rate and still have the lowest cost per conversion. How to use broad match in Google Ads effectivelyBroad match can be a great way to reach a wider audience with your ads, but it's important to use it carefully. Make data-driven decisions in your Google Ads accountBroad match can be a powerful tool, but it's important to use it wisely. By following these tips, you can leverage broad match to reach a wider audience with your ads and achieve better results in your Google Ads campaigns.