Google Ads API version 16 is launching

February 26, 2024

Google announced the v16 release of the Google Ads API. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. Insights into why an ad group or an ad group ad is serving or not serving. The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running. Updated operation types for customer life cycle goals and campaign life cycle goals to make them consistent with other operation types.

The source of this news is from Search Engine Land