Google adds URL Contains targeting functionality to Performance Max

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. You can use this functionality to target pages with URLs that contain a certain piece of text – also known as a “token”. A Google told Search Engine Land:“This is a new feature rolling out for Performance Max.”“We are bringing the same URL Contains targeting functionality from Dynamic Search ads (DSA) into Performance Max to better support DSA use cases in PMax as part of the voluntary upgrade we announced in July.”“This feature works exactly as it does in DSA today.”Deep dive. Visit the Google Ads Help Center for more information on the URL Contains in DSA.