Google Adds Support For Paywalled Content In Rich Results Test Tool

Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search results. Structured data markup is one method publishers can use to clarify what content requires a paid subscription. The news comes after growing publisher concerns around Google products like Search and the AI chatbot Bard surfacing paywalled content without compensation. Google cautions that just adding structured data doesn’t guarantee that paywalled content will appear in search results or AI-generated overviews.