Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their shopping results. Plus, Google added more information to their listings that Google says will make it helpful for searchers to learn more about that business. Small business attribute. Google now lets you edit your Google Business Profile or Merchant Center details to say you are a “small business.” Then, Google will show a small business icon and label in your Google local and shopping search results.