Google: Ad Strength not used in Ad Rank

Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote:“Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad Rank’. “PPC experts have tracked and tried to improve Ad Rank (black box) for years, but Google pushes Ad Strength (transparent) that doesn’t [always] improve results. Ad Rank is more directly related, while Ad Strength is more of a helpful tool for showing where improvement can be made,” Ani said. Ad rank is one of the most important, fundamental concepts in Google Ads, while Ad Strength merely suggests best practices to consider before enabling your ads,” Gales said.