Generative Engine Optimization: Is this the Death of SEO?

However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing. Generative engine optimization, much like SEO, is a content optimization strategy to help increase the visibility and appearance of web content on generative engine responses. Generative Engine Optimization vs Search Engine OptimizationIn order to fully grasp GEO vs SEO, we need to understand that they are not necessarily clashing ideas. Generative engine optimization is simply the natural progression of search engine optimization and search generative experience. Search Engine OptimizationDefinition: SEO is the continuous process of optimizing websites to rank positively in search engine results pages.