Generative AI Integration SERPs And PPC Advertisers

At the latest Google Marketing Live event, Google gave us a glimpse into what advertisements might look like within its chat-based generative Google Search Experience (GSE). Generative Search Results And Ads On GoogleSo let’s look at the generative search experience on Google, where it is now available in beta. Generative Search Results And Ads On BingBut Google isn’t the first search engine to introduce chat-based search results. This is good news for advertisers and SEO pros alike, whose current efforts aren’t disrupted as much by generative results. In the age of generative AI, ads are held to higher standards for correctness and may indeed become a more trusted source for answers.