New research reveals how Generative AI (GenAI) is powering content marketing advantages for early adopters. Key findings include:1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024. Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI. All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far. Learn more about how GenAI is fueling a content marketing innovation.