GA4 Preparation Guide

February 23, 2023

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The upcoming changes with Google Analytics will impact your data accuracy and may also impact the results you see within Google ads. Are you ready? This guide from MoreVisibility will provide some insight and assistance to get started.

The source of this news is from Search Engine Land