Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. One way to make sure your users don’t want to come back to your website is to frustrate them. To do so, you must know how to interpret Google Analytics 4 (GA4) data for informed insights. This article explores how you can use GA4’s path exploration report to help remove website roadblocks for your users. Enhancing website engagement with GA4The path exploration report in GA4 can be a game-changer for uncovering and addressing website roadblocks.