GA4 Legal In Europe Following New Data Privacy Framework

In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The legal status of GA4 in Europe and the IMY’s warning are interconnected parts of a larger global narrative about data privacy, protection regulations, and transatlantic data transfers. EU-U.S. Data Privacy Framework AdoptedThe European Commission ratified the new EU-U.S. Data Privacy Framework, affirming that the United States provides equivalent protection for personal data transferred from the E.U. The EU-U.S. Data Privacy Framework is designed to ensure general data protection for E.U. The functioning of the EU-U.S. Data Privacy Framework will be subject to periodic reviews conducted by the European Commission, European data protection authorities, and competent U.S. authorities.