GA4 Legal In Europe Following New Data Privacy Framework

July 12, 2023

In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The legal status of GA4 in Europe and the IMY’s warning are interconnected parts of a larger global narrative about data privacy, protection regulations, and transatlantic data transfers. EU-U.S. Data Privacy Framework AdoptedThe European Commission ratified the new EU-U.S. Data Privacy Framework, affirming that the United States provides equivalent protection for personal data transferred from the E.U. The EU-U.S. Data Privacy Framework is designed to ensure general data protection for E.U. The functioning of the EU-U.S. Data Privacy Framework will be subject to periodic reviews conducted by the European Commission, European data protection authorities, and competent U.S. authorities.

The source of this news is from Search Engine Journal