GA4 launches AMP support

Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP you will now be able to continue measuring your performance in the same way as Universal Analytics (UA) when the forced GA4 migration deadline arrives on Saturday. Google announced that it had rolled out AMP support in GA4 wide to publishers with less than four days to go until the sunset of Universal Analytics. Deep dive: For more information about making the switch to GA4, read Google's How to migrate to Google Analytics 4 guide. You can also read Google's Measurement of Accelerated Mobile Pages guide for more detailed instructions on how to implement AMP integration on GA4.