The Google-mandated switch from Universal Analytics (UA) to Google Analytics 4 (GA4) is fast-approaching with a deadline of July 1, 2023. The steep learning curve: Many of the metrics and reports that UA users are familiar with have completely changed in GA4. Conversions and Goals Are Tracked as EventsIn GA4, users must define and trigger events for every conversion or goal. How to Prepare for Google Analytics 4 (The seoClarity Advantage)When it comes to navigating the massive change from UA to GA4, seoClarity offers significant advantages. To learn more about how seoClarity can ease the transition from Universal Analytics to GA4, schedule a demo today!