GA4 gives marketers choice in Google Ads conversion credit eligibility

This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel). There are two channels to be considered in this insatnce:Google paid channels: Only Google Ads paid channels are eligible to receive conversion credit. Only Google Ads paid channels are eligible to receive conversion credit. Paid and organic channels: Paid and organic channels are eligible to receive conversion credit, but only credit assigned to Google Ads channels will appear in your Google Ads accounts. Advertisers should note the default channel is Google paid channels, however, marketers do have the option to choose PPC and organic channels instead.