GA4 Ecommerce Guide for 2024

February 23, 2024

GA4 Ecommerce: A Step-By-Step Guide With ExamplesWritten by Yulia Deda Reviewed by Valerii Khomenko 26 min readIf you work in ecommerce, valuable data insights are your ticket to sustainable business growth. Implementation with Google Tag ManagerOnce you ​​create and configure your new GA4 property, you’ll need to add Google Tag Manager. GA4 Ecommerce Tracking: Additional ConfigurationTo get the most out of GA4 ecommerce tracking, consider the configuration features in this section. GA4 Ecommerce Reports in DetailHere comes one of the most interesting parts of the GA4 ecommerce guide. Even though it’s possible to perform GA4 ecommerce tracking through custom events, the setup requires more technical expertise and manual configuration.

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