Future-proof your SERP presence: 6 areas to focus on

December 09, 2023

Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). As searchers find answers to their queries directly within the search results, zero-click results continue to rise. Google deprecated FAQ and How To listings within the search results and no longer reports on their visibility in the Search Console. For a stable presence in search results, improve your product, know your target audience, and ensure your content addresses their needs. To get ahead, you must first understand what dominates SGE results and decide the main areas of focus based on that.

The source of this news is from Search Engine Land