2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). This retrospective analysis is your key to shaping your SEO strategy, moving forward. A detailed analysis of the evolving search ranking signals and must-know SEO insights for 2024. Expert tips on how to prepare your SEO strategy for SERP changes resulting from Google’s SGE. We’ll guide you on what it takes to prepare your SEO strategy for what’s next.