From Clicks to Conversions: Drive Performance with Marketing AI

May 11, 2023

Changes impacting the marketing landscapeReaching the right audiences with your campaignsHow AI unlocks customer potential and campaign performanceResearch shows that customer acquisition costs have increased nearly 222% over the past eight years, including a 60% increase in the last year alone driven by changes across the mobile ecosystem.With these changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts.

The source of this news is from Search Engine Land