Franchise SEO is the process of optimizing your online presence to boost visibility and increase local traffic for your franchise business. SEO for a franchise typically involves tasks like:Prioritizing local keywordsOptimizing your Google Business ProfileCreating locally relevant contentRemoving or updating duplicate contentAny franchise business with a physical location or delivering services in a particular area can benefit from franchise SEO. Find Local KeywordsKeyword research for local franchise SEO is the process of finding search terms people use when looking for businesses like yours. Claim Your Google Business ProfileA Google Business Profile (GBP)—formerly Google My Business—is a free business listing that lets you connect with potential customers, share updates, and list products or services. Here are some other tips for building local backlinks:Reach out to local non-competitor businesses for linksGet featured in local trade papersSponsor local events such as festivals or conferencesSupport local organizations, schools, and charitiesManage Franchise SEO Campaigns with SemrushFranchise SEO helps your franchise business rank locally.