Title Attribute Can Work Like an Anchor TextGoogle can use the Title attribute if the anchor text is missing. The title attribute applied to a link element can be used in place of an anchor text if the anchor text is missing. Proper Use of Title Attribute on a Link ElementOfficially, the purpose of a title attribute when applied to a link element is to provide similar type of information that is in the anchor text of a link. Why Extra Long Anchor Text is BadGoogle’s new guidance on links states that long anchor text is considered a bad practice and recommends being concise (to the point). If it feels like you’re forcing keywords into the anchor text, then it’s probably too much.”In the old days it used to be useful to cram keywords into the anchor text.