Forrester Total Economic Impact study reveals increased efficiency for marketers

May 04, 2023

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends and discuss the findings of the TEI study, including how BlueConic helped customers achieve:Up to 90%-time savings on segmentation, customer journeys, and reporting tasksIncreased profit of $5.4M from improved conversion rates, new data monetization revenue streams, and strategic partnership growthFaster, higher-quality decision-making and support for future growthForrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time SavingsThursday, May 4 | 11AM ET | 5PM CESTIf you can’t join us live, be sure to register anyway so you can receive a link to the recording.

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