Five video optimization tips to help boost your landing page conversions

The longer a video, the lower its engagementYou have about 10 seconds to grab the attention of viewers with a video marketing clip. Lots of landing page videos I’ve seen are missing in-video CTAs which is unfortunate because a video on a landing page is a very essential part of most buying journeys. In fact, a call-to-action within a video may drive as much as 380% more clicks to a landing page. If your site runs on WordPress, there are a few themes that have video landing pages already coded up. Video page optimization is not much different from any content optimization process: You need relevant and useful content surrounding your video.