Fashion ecommerce: How to analyze search demand and forecast trends

Here are some examples of how we provide more value in the ecommerce fashion sector by leveraging search data effectively. Compile 12 months’ worth of MSV data, TikTok search trends, eBay and Amazon search data. We can also identify that during July, August and September, search demand for Van Cleef & Arpels earrings and necklaces has a small peak. The more positive brand touchpoints we create in this way, the more we can build trust and, hopefully, brand demand. That's why, as a fashion brand, it's vital to take a holistic approach when analyzing your search demand, researching keywords, and crafting your content and messaging strategy.