Below, we're going over everything you need to know about FAQ schema to help you get started using it. Because of this, listings with an FAQ schema typically have a higher click-through rate (CTR) than those without. As for specific industry information, we especially see the aggressive nature of FAQ schema in the travel and coupon industries. FAQ Schema Best PracticesLike most other components of SEO, Google has guidelines in place for the FAQ schema markup so the search engine can properly pick up on it. Then, all you need to do is answer them to generate FAQ content that can be turned into the FAQ schema.