Advantage+ shopping campaigns: The lowdownAdvantage+ shopping campaigns use automation to streamline and optimize ad delivery. Concerns for ecommerce business ownersWhile Advantage+ shopping campaigns are innovative and exciting, there are some concerns that ecommerce business owners should be aware of. With Advantage+ shopping campaigns, Facebook does all the heavy lifting of targeting and mainly getting qualified people to your content. Consider testing Advantage+ shopping campaignsAdvantage+ shopping campaigns are an efficient tool that allows ecommerce businesses to work on better creatives. If your ecommerce business has a proven online sales process and quality content and ads, Advantage+ shopping campaigns are worth giving a test.