Facebook Statistics for Marketers (It’s Far From Dead in 2023)

General Facebook Stats:2.93 Billion Monthly Active Users: Facebook boasts nearly 3 billion users actively engaging on the platform every month. AI Recommendations: Around 15% of content seen in a user’s Facebook Feed comes from non-followed accounts, thanks to AI recommendations. Facebook Usage Stats:Monthly Usage: Users devote an average of 19.7 hours every month to Facebook. Facebook Ad Stats:Ad Price Decline: The average price per ad saw an 18% drop in Q3 2022. Facebook Shopping Stats:Shopping Intent: An estimated 37% of Facebook users are predicted to make a purchase through the platform in 2023.