Set Up a Facebook Business PageTo start seeing results from Facebook advertising, you need a Business Page. This way, you’ll create Facebook advertising campaigns that resonate. Measure the Results of Your Facebook Ad CampaignOnce your Facebook ads are running, you need to keep an eye on how they perform. Further reading: 18 Social Media KPIs (and How to Track Them)Facebook Advertising: Best PracticesUnderstand Facebook Ad SpecsImages and videos form the backbone of many Facebook ad campaigns. Whether you’re looking to run your first ad campaign or you’re a seasoned paid social pro, Semrush comes with a suite of tools to help you run successful campaigns.