Explainer Videos: Best Practices, Examples, & Tools

Consider the following explainer video marketing tips:Keep it short : The best explainer videos are short and sweet. Live-Action Explainer VideosUnlike animated explainer videos, live-action explainer videos feature real people and settings for a more personal touch. Whiteboard Explainer VideosTechnically a version of an animated explainer video, whiteboard animations are known for their hand-drawn illustrations on a whiteboard. Motion Graphics Explainer VideosMotion graphic explainer videos use dynamic graphics and text for a modern look. Explainer Video Production: Maximizing Impact While Minimizing CostsHistorically, explainer videos have cost upwards of $9,000 for a 60-second clip.