Experts Vs. Influencers: Digital PR Alternatives To Link Building

March 07, 2024

Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. Earn links and brand search volume : KOLs can write guest articles to earn backlinks and increase brand search volume simultaneously. 3 Ways To Use KOLs In Digital PR For SEOKOLs are a digital PR alternative to link building. Hbs.edu benefits from this brand search in several ways:Expert reputation with Google : The brand search contributes to the reputation of the domain in Google. Connection to “business strategy” : Search engines see the website as more relevant to education and business topics, so the course pages can rank more easily.

The source of this news is from Search Engine Journal