Experience a key factor during Google algorithm updates, analysis finds

February 22, 2024

Meanwhile, fixed footer ads and fixed video ads were two features that were potential reasons for a website to be negatively impacted. Five websites features had a “strong” correlation among winners during Google algorithm updates:Usage of first-person pronouns (e.g., “me,” “I,” “we”). Twelve website features had a “very strong” or “strong” correlation among the winners of Google updates during the same time period:Having fixed ads in the footer that scrolled with the user. Having fixed (auto-play) video ads. The total number of image and video ads appearing (one loser had a whopping 38 ads).

The source of this news is from Search Engine Land