Relationships alone won’t build links for you, at least not the best links. For example, Examine’s research page on L-theanine contains all of its findings about L-theanine’s effects on the body in a single, easy-to-digest page with unique data. By focusing on the other things I mention in this case study:Provide an amazing customer experienceCreate the best content in the worldBuild strong relationshipsThere’s, unfortunately, no shortcut for hard work in this case. Run regular SEO site auditsWhile Examine never focused on SEO as a main strategy, it wasn’t oblivious to it either. You can quickly and easily run an SEO audit like this on your own site with Ahrefs’ Site Audit.