Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Gomes, then the head of Google Search, became concerned about a thinning firewall between Search and Ads, according to emails revealed during the ongoing U.S. vs. Google antitrust trial. We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue. While Google talks about always doing what’s best for users, clearly it also has done what’s best for Google revenue and profits. Gomes left his role about a year later, when Prabhakar Raghavan became the new head of Google Search.