ContentsWhat are the principles of ethical marketing? More examples of ethical marketingTo give you a more well-rounded overview of what ethical marketing encompasses in practice, here are four more real-life examples. The five key principles of ethical marketing are honesty and transparency, fairness and respect, maintaining user privacy, accountability, and sustainability. The difference between ethical marketing and sustainable marketing is that ethical marketing promotes a brand’s values and morals, while sustainable marketing promotes environmental and socially responsible values. Is sustainable marketing the same as ethical marketing?