Essential GA4 Reports You Need To Measure Your SEO Campaigns

Traffic Acquisition ReportLet’s start with what I would consider to be the most important and relevant report, Traffic Acquisition. In comparison, the Landing Page Reports within GA4 offer a broader perspective by analyzing various traffic sources, including organic search, direct traffic, and referrals. Landing Page ReportsThe Landing Page report helps you understand which pages on your website receive the most organic traffic. You can also evaluate the bounce rate, average time on page, and conversion rate for each landing page to further refine your SEO strategy. In the GA4 Landing Page report, site owners can easily toggle secondary dimensions to see how a landing page stacks up based on where users are coming from.