Entity-based competitor analysis: An SEO’s guide

March 12, 2024

An entity competitor analysis offers a higher-level view of the subject matter covered by a website. Keywords lists vs. topic mastery While a keyword competitor analysis might give you a list of terms to target, entity analysis delves into the core of a topic. That said, entity competitor analysis isn’t a supplement to traditional competitor research, but it can serve as a step to organize the types of keywords that competitors go after. Beyond competitor entity analysis: How to make this even more advancedThis competitor audit reveals high-level thematic gaps, but true entity analysis power lies in its granularity. You can delve even deeper into competitor analysis by using TextRazor to analyze each of their webpages and store the results in embeddings.

The source of this news is from Search Engine Land