Entities, topics, keywords: Clarifying core semantic SEO concepts

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap:What are the differences between entities, topics and keywords? One of the most common areas of confusion I’ve seen when discussing entities is what differentiates keywords, topics and entities from each other. Because entities, keywords and topics are intertwined elements in the vast landscape of SEO, it can often be difficult to truly tease apart each definition. Prioritizing entities and semantic relationships in SEOIn SEO, we've transitioned from a narrow keyword-focused approach to an interconnected, holistic view encompassing entities, topics, and the broader semantic relationship between them.