Entities & Ontologies: The Future Of SEO?

February 29, 2024

Aligning your content organization and topical authority with how people and search engines understand concepts and entities. Developing well-organized ontologies (maps of entities and their connections) will prepare you for success in AI platforms and Google Search, and improve user experiences. In 2024, we will see the SEO industry move toward optimizing where search engines and users are going. Encountering more AI content that fails to meet the needs of end users will inevitably feed the steadily declining trust. As these trends will shape SEO, the centrality of entities and ontologies is not merely advantageous but indispensable.

The source of this news is from Search Engine Journal