Entities In SEO: What Are They And Why Do They Matter?

There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. A brief history of entities in search: Freebase, Wikidata, and entities. We already mentioned “restaurants” and “Eiffel Tower” – but what about “Metro” and “Eiffel Tower,” or “Discounts” and “Eiffel Tower”? Entities In Google DiscoverOne of the most underrated traffic sources for SEO professionals is Google Discover. Editor’s note: Dixon Jones is the author of Entity SEO: Moving from Strings to Things.