Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback)

December 25, 2023

There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. We already mentioned “restaurants” and “Eiffel Tower” – but what about “Metro” and “Eiffel Tower,” or “Discounts” and “Eiffel Tower”? By the time you get to “Discounted Eiffel Tower tickets when you travel by Metro,” you become one of just a tiny selection of pages focusing on the juxtaposition between Metro tickets, Eiffel Tower tickets, and discounts. Is This Enough For Entity SEO? Editor’s note: Dixon Jones is the author of Entity SEO: Moving from Strings to Things.

The source of this news is from Search Engine Journal