Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.”Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. SEO is “this will improve our site speed/help us meet accessibility requirements/etc.” SEO is everything but SEO. Tom Critchlow has said this in his SEO MBA course and on my podcast, Engage: On Enterprise SEO. It summarizes life as an enterprise SEO really well. Enterprise SEO is often about incremental wins.