An SEO dashboard can be a central hub for all your data sources so that you can get a full understanding of SEO performance. Query category performance : Traffic report broken down by different major query topics. Content performance : Shows traffic performance for pages created/updated for SEO. Striking distance report : Shows pages within “striking distance” from ranking well for high potential queries. Utilize a general template that includes the most frequently used reporting pages, and then customize it by adding or removing pages as necessary.